The Majestic Bay Theatres continues the legacy of motion picture exhibition in Ballard with a new building that recalls the grace of the past with the innovations and luxuries modern audiences expect.

Elltaes Theatres LLC originally purchased the shuttered Bay Theatre property in March 1998 with intention of a modest remodeling. But the modern luxuries desired by Chairman Kenny Alhadeff overburdened the eight-decade-old wooden structure and its crowded aisles and narrow bathrooms. A new building was constructed on the site.

Graceful lines of traditional theatre architecture combine with fresh clean efficiency to define the Majestic Bay. A classic yet modern marquee invites patrons into the theatres with a signature neon treatment on the third-floor windows facing Market Street. The old-style center box office provides computerized tickets with advance sales, credit card purchases, gift cards and convenient internet sales.

An elegant interior design by co-owner Marleen Magnoni Alhadeff recalls the Northwest's nautical-themed theatres, such as the John Danz, Admiral and Neptune. Rich mahogany wainscoting and dark granite counters are two interior themes.

The triplex features a main auditorium on the Street Level with stadium seating, providing an unobstructed view of the wall-to-wall screen. Comfortable high-back chairs with armrest cup holders complement the movie-going experience. Dolby Digital 5.1 and 7.1 provide crystal-clear sound effects and dialogue. Assistive hearing devices can wirelessly deliver descriptive narratives or amplified sound and Captiview Closed Caption Viewing Systems are also available. A waterfall curtain rises at the start of each presentation. The favorite concession items are available, including freshly popped popcorn with real butter. Handcrafted fused-glass fixtures by Doug Hansen accent the lower lobby.

Upstairs, the two smaller theatres have the same luxurious amenities. Plush high back chairs with cup holder armrest and Dolby Digital 5.1 and 7.1are in both of the upper auditoriums. An elevator takes patrons to the upper floors. A spacious lobby completes the upper floor. With a nod to the past, the neon "Bay" letters from the old marquee were refurbished and incorporated into additional signs for the side and rear of the new building.